Workshop during the CSR Trends III conference:
Building Belief: A New Model Of Communication In A Rapidly Changing And Sustainable World
Time: 15 June 2015
Place: Faculty of Management (University of Łódź)
Price: Free for the conference participants. Non-participants fee for one workshop is: 15 EUR (or 60 PLN)
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln
Purchase Funnel, theory of propaganda, segmentation – these principles are still valid and useful. But they are increasingly inadequate for the world in which we work today. No longer are mass, one-way communications the only way to reach people – or, in many instances, the most effective. No longer do an influential few, control the world’s communications channels. And a parent organization cannot remain invisible behind its consumer brands or spokespeople.
When change is this fundamental, old frameworks is no longer sufficient. It is time for a new model.
During the workshops you will find out:
• how to introduce a new model of sustainable communication and build advocacy at scale
• how people can experience organization character and how others can advocate on its behalf
• how to avoid the risks associated with sustainability communications
Join and find out how to introduce better way of sustainability communication.
Workshop is led by Monika Pabijańska, Archetika, www.archetika.pl/