Chapter 6

CSR Trends E-bookCSR Trends. Beyond Business as Usual.
Reichel Janusz (ed.)

Publisher:
Centrum Strategii i Rozwoju Impact (CSR Impact)
Łódź (Poland) 2014

[E-book] ISBN: 978-83-932160-5-5

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Chapter 6. Is it worth to invest in CSR? The relationship between CSR and store image in retailing – Magdalena Stefańska and Tomasz Wanat

Magdalena Stefańska, PhD. She is an lecturer in the Department of Marketing Strategies at the University of Economics Faculty of Management in Poznan. She specializes in CSR, retailing and marketing communication. She wrote and published in 2014 book on “The Role of CSR in creating competitive advantage of retail organizations”. She is an author of over 80 articles. She is also an co-author and co-editor off the book “Fair Trade in CSR Strategy of Global Retailers”, published in 2015 by Macmillan Palgrave. In the years 2008-2010 she was director of scientific grant financed by Ministry of Science and Education (MNiSW) entitled “Determinants and strategies for positioning as a source of gaining competitive advantage in retail trade” (project number N N115 326734). In 2012 she started working again as leader on new grant financed by the National Science Center, entitled “The influence of corporate social responsibility (CSR) on creating competitive advantage of trade organizations in context of stakeholders theory”, number of contract DEC-2011/03/B/HS4/03576. She lecturers courses for master and bachelor degree students both in Polish and English languages, connected with image building strategies, marketing, marketing communication and sales management.
Contact: Poznań University of Economics, Department of Marketing Strategy, al. Niepodległości 10, 61-875 Poznań. m.stefanska@ue.poznan.pl

Tomasz Wanat, Associate Professor. Dr. Tomasz Wanat is an Associate Professor in the Department of Marketing Strategy, Poznan University of Economics. His research interests are judgment and decision making and consumer behavior. He is the author of books and papers published mainly in Poland.
Contact: Poznań University of Economics, Department of Marketing Strategy, al. Niepodległości 10, 61-875 Poznań. t.wanat@ue.poznan.pl