Chapter 4

CSR Trends E-bookCSR Trends. Beyond Business as Usual.
Reichel Janusz (ed.)

Centrum Strategii i Rozwoju Impact (CSR Impact)
Łódź (Poland) 2014

[E-book] ISBN: 978-83-932160-5-5

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Chapter 4. CSR, trust and the employer brand – Silke Bustamante

Silke Bustamante is Professor for Management and Course Director of the Division of Service Management at the Berlin School of Economics and Law. Her research focuses on CSR Management, cultural aspects of CSR and the role of CSR for trust and reputation. She was Visiting Professor at Kobe University in Japan and the UADE in Buenos Aires, Argentina. Before, she worked several years as a consultant for the Boston Consulting Group in international strategic projects.
Contact: Berlin School of Economics and Law, Alt-Friedrichsfelde 60, 10315 Berlin
/ Germany.